Featured Continuing Education Classes

Social Media Certificate

Increase your reach with social media!

Take your marketing skills to the next level with our social media certificate program. Through a series of five courses, you'll go from basic introduction of social media to creating your own comprehensive online portfolio to promote yourself, your company, or share with a potential employer. You'll also learn how to develop an online strategy, protect and maintain a positive online reputation, integrate social media into your current digital communications, and measure the success of your social media plan through analytics. Start today!

Courses to complete this certificate include:

  • Social Media Introduction
  • Successful Social Media Communications
  • Social Media-Protecting Your Online Reputation
  • Digital Integration
  • Social Media Capstone

 

Lead Faculty, Steven Ziemba

Steven Ziemba is a social media and word-of-mouth marketing professional with a master's degree in integrated marketing communications. His background includes extensive knowledge of multiple online platforms, including Twitter, Facebook, LinkedIn, YouTube, Flickr and Slideshare. Steven has served as the social media strategist and engagement specialist for Fox Chicago News, as well as the director of marketing and social media for the Chicago-based Word of Mouth Marketing Association (WOMMA). He encourages businesses and organizations to embrace social media as a culture not as a tactic, in order to drive business initiative and results.