Marketing

  • Marketing 1100 
    Consumer Marketing

    3  credit hours

    Consumer behavior and marketing principles, concepts, functions and activities involved in generating consumer satisfaction through business and marketing transactions. (3 lecture hours)

  • Marketing 1170 
    Internet & Social Media Marketing

    3  credit hours

    Marketing through the use of the Internet and mobile devices. Improving marketing with websites, social media, electronic discounts, and video-sharing to satisfy customer needs. (3 lecture hours)

  • Marketing 1171 
    Database Marketing

    3  credit hours

    Strategy, methods and techniques used to design, generate, compile, analyze and strategically use marketing databases. (3 lecture hours)

  • Marketing 1175 
    Customer Relationship Management

    3  credit hours

    Strategy and methods used to increase customer satisfaction and to improve and maintain customer relationships. (3 lecture hours)

  • Marketing 1820 
    Selected Topics I

    3  credit hours

    Introductory exploration and analysis of selected topics with a specific theme indicated by course title listed in college Class Schedule. This course may be taken four times for credit as long as different topics are selected. (3 lecture hours)

  • Marketing 1840 
    Independent Study

    1 to 3  credit hours

    Exploration and analysis of topics within the discipline to meet individual student-defined course description, goals, objectives, topical outline and methods of evaluation in coordination with and approved by the instructor. This course may be taken four times for credit as long as different topics are selected. Prerequisite: Consent of instructor is required (1 to 3 lecture hours)

  • Marketing 2210 
    Principles of Marketing

    3  credit hours

    Study of satisfying customer needs for goods and services. Marketing environments, marketing planning, and marketing research. Market segmentation, targeting, and positioning. Essentials of consumer behavior. Products, pricing, promotions, and distribution. Basic competitor analysis and global marketing. Completion of Business 1100 recommended prior to enrollment. (3 lecture hours)

  • Marketing 2215 
    Domestic Distribution Channels

    3  credit hours

    Creation and maintenance of a domestic logistics system to move products from producers to consumers. Role of distribution in the marketing effort and in meeting the needs of customers. Distribution channel design, management, motivation, evaluation, price determination and conflict resolution. Domestic logistics and distribution for Internet and direct marketing. Prerequisite: Business 1100 or equivalent and Marketing 2210 or equivalent (3 lecture hours)

  • Marketing 2220 
    Principles of Selling

    3  credit hours

    Selling as a problem-solving activity, strategic development, and implementation of the sales process and its components within the context of effective communication, customer relationships, motivation and behavioral theories, determination of customer needs, and sales ethics. Completion of Business 1100 recommended prior to enrollment. (3 lecture hours)

  • Marketing 2230 
    Principles of Retail

    3  credit hours

    Strategic approach to principles and problems of retailing. Includes market information, organization, layout, location, merchandising, buying, receiving, display, promotion, price, control systems, human resources and government regulations. Completion of Business 1100 recommended prior to enrollment. (3 lecture hours)

  • Marketing 2240 (IAI MC 912)
    Advertising

    3  credit hours

    Theoretical and descriptive survey of the advertising function. Explains how advertising is used, identifies specific tasks employed, and describes how advertising is integrated into the entire marketing strategy. Included are analyses of regulatory issues, creative processes and media outlets. Completion of Business 1100 and Management 2210 is recommended prior to enrollment. (3 lecture hours)

  • Marketing 2250 
    Business to Business

    3  credit hours

    Application of marketing principles to the usiness/industrial/organizational market. Covers demand, marketing intelligence, and the development of strategy for products and services, supply chain management, pricing, promotion, control, customer relationship management, communication, and electronic marketing methods. Completion of Business 1100 and Marketing 2210 is recommended prior to enrollment (3 lecture hours)

  • Marketing 2255 
    International Logistics

    3  credit hours

    Planning, implementing and controlling an international system to move products from point of origin to consumers located in a different country. Covers the primary elements of international logistics including legal considerations, transportation modes and packaging for export. (3 lecture hours)

  • Marketing 2860 
    Internship (Career & Technical Ed)yCoop Ed/Internship Occup

    1 to 4  credit hours

    Course requires participation in Career and Technical Education work experience with onsite supervision. Internship learning objectives are developed by student and faculty member, with approval of employer, to provide appropriate work-based learning experiences. Credit is earned by working a minimum of 75 clock hours per semester credit hour, up to a maximum of four credits. Prerequisite: 2.0 cumulative grade point average; 12 semester credits earned in a related field of study; students work with Career Services staff to obtain approval of the internship by the Associate Dean from the academic discipline where the student is planning to earn credit.

  • Marketing 2865 
    Internship Advanced (Career & Tech Ed)

    1 to 4  credit hours

    Continuation of Internship (Career and Technical Education). Course requires participation in Career & Technical Education work experience with onsite supervision. Internship learning objectives are developed by student and faculty member, with approval of employer, to provide appropriate work-based learning experiences. Credit is earned by working a minimum of 75 clock hours per semester credit hour, up to a maximum of four credits. Prerequisite: 2.0 cumulative grade point average; 12 semester credits earned in a related field of study; students work with Career Services staff to obtain approval of the internship by the Associate Dean from the academic discipline where the student is planning to earn credit.

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