Student Stories: Jacqueline Camacho-Ruiz

Jacqueline Camacho-Ruiz

Program: Marketing

Born in Mexico City, Jacqueline Camacho-Ruiz moved to the United States at age 14, learning English in just two years.  

When it came time for college, she turned to College of DuPage.

“I had heard wonderful things about the school and I loved the flexibility of classes,” she said. “The support system with the instructors was incredible.” 

Camacho-Ruiz graduated in 2006 with an associate’s degree in Marketing. Since then, her career has skyrocketed. Her dream had always been to be an entrepreneur, so she started her own marketing and public relations firm.

Today, her client list includes Fortune 500 companies. And she has earned many accolades along the way: the Emerging Leader Award from the Chicago Association of Direct Marketing, both the Entrepreneurial Excellence and Influential Women in Business awards from the Daily Herald Business Ledger, and was a finalist for Latina Entrepreneur of the Year by the Chicago Latino Network. She has served on the board of YWCA, Junior Achievement-Western Region, the Publicity Club of Chicago, and the Aurora Hispanic Heritage Advisory Board.

In 2014, she founded The Fig Factor Foundation to help future Latina leaders ages 15 to 25. So far, the foundation has 57 graduates and has launched an international and Spanish program. She also started Fig Factor Media LLC that houses her speaking and author career as well as other miscellaneous projects related to her books and publishing.

She is the author of “The Little Book of Business Secrets That Work!” “The Fig Factor,” “The Fig Factor Journal” and “200 Consejos Poderos para alcanzar el Exito en los Negocios.” Her most successful book, “Today’s Inspired Latina,” launched in 2015, has led to multiple published volumes. She has presented the book in Chicago, New York City, California and Florida, and more than 75 authors from around the world have contributed to the volumes. She is also a contributing author of “Overcoming Mediocrity” and a superhero character on Round Table Companies’ ambitious “The Crusaders.” 

She co-wrote her 10thbook, “Living the Amazing: 7 Simple Truths to Make Your Heart Beep,” for the first time with her husband. She launched her first deck of cards and an app for marketing small businesses. She created LATINATalks to give her 132 authors of “Today’s Inspired Latina” series – with volume 5 released in 2019 – a multimedia opportunity to share their thoughts and ideas. 

She has received awards in Amsterdam and London for her contributions to women and is planning her third European tour to promote “Today’s Inspired Latina – Vol. 5.” She launched a partnership with Estee Lauder in Chicago and New York City, with more than 400 lipsticks engraved with her hashtag. 

The City of Aurora proclaims “Young Latina Day” on her birthday for the impact made on young Latinas. On a personal note, she became a sports plane pilot.

Camacho-Ruiz’s ultimate goal is to run a multi-million dollar marketing agency and focus on helping others, writing books and her speaking career. She thanks College of DuPage for providing her with a solid business foundation.

“I would highly recommend the Business/Management/Marketing program for its practicality and applicability to the real world,” she said.

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